A simple design sketched on refill evolved into New Zealand's most loved sock brand.
While the range was initially designed for infants and children, Sarah found that women, who avidly bought socks for their kids, wanted their own Lamington socks. Once a women's range was launched, Sarah's husband borrowed her socks and became addicted, and a men's range was born.
Sarah, a mum herself, works with a team of 3 in Auckland. "I love coming to work," she says. "The people I have worked with have had such a massive influence on the brand. It's really important to me that we all get on really well." Lamington socks and tights are knitted in New Zealand, something which is equally important to Sarah and ensures the brand's high quality standards are met.
Stocked in high-end retailers around New Zealand and the world, Lamington have definitely earned their status as the country's "top-drawer sock".