Style 358 was born from my (Zelie Allan) love of clothing and fashion. It all started when I was selling clothing at Revamp Clothing in Oamaru (which to this day I still own), a shop that sells up to date, modern clothing on behalf. I got a feel for what was missing in the market and began to explore other ways of expanding my business, then I was diagnosed with breast cancer.
After my terrible time of breast cancer, an operation, treatment, chemo and radiation, we headed to Australia for a break. While there I looked at clothing brands and styles that I liked, that I thought would sell in New Zealand. Coming home, I had a few wholesalers to contact of which 3 came back to me and said they would be happy to supply, and so this was the beginning of Style 358.